The first russian trend agency Trendsquire analyzes in detail a macrotrend in men's wear for a season fall-winter 2016/2017–image of the savage man. The brutal city inhabitant yeti reflects severe environment conditions as far as the acceptable dress-code allows.
The key feature is outerwear depending on weather conditions: a men's fur coat, a jacket, a poncho from large knitted jersey or fur. The color and texture of material become a survival symbol in the urban winter environment: tree shades, opaque woolen surface, mossy stone of gray tones, old rope, the turbid blue.
Receptions: the large grain, interlacings created by means of knitting, application or collected from a textile cloth, impressive skin, cloth, fur - plastic materials with character.
The first Russian trend-bureau Trendsquire
Trend forecasting for design, fashion and strategy.
Trendsquire is the team of multiple professionals, concentrated on creativity and trades. We are constantly searching for the information, new ideas, cases, successful technologies, strategy and tactics for your business. We know Russian consumer behaviour and are glad to share this knowledge with You.
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